e-learning cooking classes
(for Farm 65)
RESERACH & DESIGN
(for Farm 65)
RESERACH & DESIGN
due to the Covid situation, the company realized that in-person cooking classes were no longer possible, so they felt they needed to take new initiatives. thus, they came up with the idea of creating an e-learning cooking class platform focused on an international audience.
MY ROLE: my first task was to do secondary research on cooking e-learning platforms to find out possible paths they could follow and understand how other companies were doing it. in parallel, primary research was done to focus on the right target audience and understand their expectations, as well as strategically create new desires in them.
therefore, I was in charge of designing the logo for the platform as well as the recipies in a very practical and fun way.
project carried out in Milan, Italy. 2020.
MY ROLE: my first task was to do secondary research on cooking e-learning platforms to find out possible paths they could follow and understand how other companies were doing it. in parallel, primary research was done to focus on the right target audience and understand their expectations, as well as strategically create new desires in them.
therefore, I was in charge of designing the logo for the platform as well as the recipies in a very practical and fun way.
project carried out in Milan, Italy. 2020.
SECONDARY RESEARCH | COVID-19 & FOOD INNOVATION: CONSUMER BEHAVIOR HAS CHANGED
• rediscovering the home kitchen: people started to cook much more >> confidence into the kitchen
• kitchen = community >> cooking + family meals (social aspect)
• change in the way consumers think about food >> active in the search for quality and authentic food items
CONCEPT
• community
• authenticity
• fun >> e-learning alleviates much of the stress people associate with traditional classes
• accessible, international reachable, ”home” feeling
• emphasize the value of cooking real italian food while having fun
ICON DESIGN | TO BE ADDED TO RECIPE CHARTS/VIDEOS
RECIPES DESIGN
