Helena is a communicative and open-minded person who values sharing different opinions and experiences with others, as she believes that we can only evolve when we are willing to see beyond our own perspectives.
Born and raised in São Paulo, her desire to learn about different cultures, their beliefs and their food culture led her to move abroad in 2019, living in different cities such as Barcelona, Milan, and Madrid, where she is currently based.
EDUCATION
· Professional course in Communication and Gastronomic Journalism, at Food Genius Academy, Milan, Italy (2023-2024);
· 10-weeks course in Food Writing for Publication, at Le Cordon Bleu Australia - remote (2023);
· Master’s degree in Food Design and Innovation, at Scuola Politecnica di Design, Milan, Italy (2019-2020);
· Post graduation degree in Innovation and Design Thinking, at Elisava, Barcelona, Spain (2019);
· Bachelor’s degree in Design with qualification in Visual Communication and emphasis in Marketing, at Escola Superior de Propaganda e Marketing, Sao Paulo, Brazil (2015-2018).
EXPERIENCE
· currently: freelancer F&B communicator;
· 2024: editorial secretary assistant at ItaliaSquisita, Milan, Italy;
· 2022-2023: PR & communications at Tan Tan group, São Paulo, Brazil;
· 2021: commis waitress at Turbo cocktail bar, Milan, Italy;
· 2020: food designer at Farm65 - Culinary Hub, Milan, Italy;
· 2017-2018: intern visual designer at Trip Editora e Propaganda, São Paulo, Brazil.